Follow-ups work when they feel normal
Most people are not ignoring you. They are busy. A good follow-up is short, polite, and easy to answer.
This post gives you 17 templates you can copy and schedule. If you use TikTask, you can also save them in buckets and personalize with smart variables like @recipient_first_name or @time_12h, so your follow-ups stay consistent without sounding robotic.
3 rules that increase replies (and keep you respectful)
- Ask one clear question. People reply faster when it’s easy.
- Stop after 2 to 3 follow-ups unless they engage.
- Always include a simple “exit” option (“no worries, I’ll close this”).
TikTask variables you can use today (copy these exactly)
These are the exact variable keys TikTask supports now. Use them to personalize without rewriting messages.
Recipient variables
- @recipient_first_name
- @recipient_last_name
- @recipient_full_name
Your profile (sender) variables
- @my_first_name
- @my_last_name
- @my_full_name
- @my_contact_details
- @my_location
- @my_address_info
- @my_bio
- @my_website
Time and date variables
- @date
- @date_short
- @date_long
- @time_12h
- @time_24h
- @day
- @day_of_week
- @week_of_year
- @month
- @month_of_year
- @year
- @quarter
Useful links (general)
- @whatsapp_link
- @support_link
- @confirmation_link
- @unsubscribe_link
- @email_signature
Lead follow-ups (templates 1 to 6)
Use these when someone asked about your service or product. Keep it calm, helpful, and easy to answer.
- Hi @recipient_first_name, quick follow-up from @my_first_name. Do you want to go ahead this week, or should I check back later?
- Hey @recipient_first_name, I can send (A) pricing only, or (B) pricing + the best option for you. Which do you prefer?
- Hi @recipient_first_name, just checking in. Are you still interested, or should I close this for now?
- Hey @recipient_first_name, if timing is the issue, what week should I follow up? (This week / next week / later)
- Hi @recipient_first_name, last message from me on this. If it’s a “no” right now, no worries at all. Should I close it?
- Hey @recipient_first_name, if you want a quick call, I’m free @day_of_week at @time_12h. Want me to reserve it?
Appointments and reminders (templates 7 to 10)
Great for clinics, salons, coaches, and anyone who schedules time.
- Hi @recipient_first_name, reminder for @day_of_week at @time_12h. Reply “confirm” to keep it, or “reschedule” to move it.
- Hey @recipient_first_name, quick reminder: @date_short at @time_12h. Want me to keep it or move it?
- Hi @recipient_first_name, I’m ready on my side for @time_12h. Are we still good?
- Hey @recipient_first_name, if you need to reschedule, what’s better: today @time_12h or tomorrow @time_12h?
Payments and invoices (templates 11 to 13)
Keep it respectful. Assume it’s a busy week, not bad intent.
- Hi @recipient_first_name, quick reminder about the invoice. Want me to resend it here?
- Hey @recipient_first_name, checking what’s easiest for you: bank transfer or card? I can send the right details.
- Hi @recipient_first_name, no pressure. When should I follow up on payment, @day_of_week or @day_of_week?
Re-engagement and “quiet” leads (templates 14 to 16)
Use these when someone went quiet. Keep it light and give an exit.
- Hey @recipient_first_name, just checking. Should I keep this open, or close it for now?
- Hi @recipient_first_name, totally fine if priorities changed. Do you want me to check back next week or next month?
- Hey @recipient_first_name, last one from me. If you’re not interested, no worries at all. Should I close it?
The simplest follow-up that works (template 17)
- Hey @recipient_first_name, quick follow-up. Is it a yes or no?
3 ready-to-use follow-up sequences (copy/paste)
If you want something more structured than single messages, use these mini sequences. Schedule them as separate tasks.
Sequence A: New lead (3 touches)
- Touch 1 (same day): Hi @recipient_first_name, quick follow-up from @my_first_name. Do you prefer option A or option B?
- Touch 2 (2 days later): Hey @recipient_first_name, should I keep this open, or follow up later?
- Touch 3 (1 week later): Last one from me @recipient_first_name. If it’s a no, no worries. Should I close it?
Sequence B: Appointment confirmation
- Touch 1 (day before): Reminder for @day_of_week at @time_12h. Reply “confirm” or “reschedule”.
- Touch 2 (morning of): Hi @recipient_first_name, just confirming @time_12h today. Still good?
Sequence C: Payment reminder (soft)
- Touch 1: Hi @recipient_first_name, want me to resend the invoice here?
- Touch 2 (3 days later): Hey @recipient_first_name, what’s the best day for me to follow up: @day_of_week or @day_of_week?